The shelves in the showroom of the Jordanian Juman Para Pharmaceuticals company are packed with cosmetics that would be the pride of any beauty retailer around the world: lotions, creams, dead-sea mud extracts - just about everything that will keep you young and good-looking. One floor above, Rasha Eid, an energetic entrepreneur and owner of "Juman", walks through her storage and shipping department and throws her arms in the air.
